The relatively unknown artist responsible, Robert Montgomery from Scotland, seems to have struck a chord with readers. His verses were presented sparsely in black and white typography. They appeared overnight and passers-by, used probably to blanking out colourful sales images, either didn’t notice at all, or stopped transfixed to read the poems.
A new movement of advertising artists have followed in Montgomery’s wake. Nicknamed ‘Brandalism’, because it feeds into the graffiti versus vandalism debate, it has been taken up by artists in Britain, Australia and America and elsewhere. It is, like all street art, illegal. But street artists and graffitists are boldly exploiting the convenient rectangular spaces which normally purvey L’Oreal products or the latest albums."